For Target’s official YouTube channel, I had the opportunity to collaborate with the talented team at Portal A to design a motion graphics toolkit for their new series, Tiny Target. In this new show, a celebrity founder shares the story of their life and brand through a selection of Target items, each representing a significant moment in their journey. The series features a fun, engaging conversation with their bestie or cohost, who helps guide the show in their own signature way.
My role involved creating a cohesive motion graphics toolkit that reflected Target’s iconic branding. I designed and animated motion graphics that could be seamlessly applied across each episode, enhancing the storytelling while maintaining a consistent visual identity throughout the series.
Designed in Illustrator. Animated in Aftereffects.
Episode 5 - Chip & Joanna Gaines
Decking the halls with Chip and Joanna Gaines! This iconic duo brings Magnolia holiday magic to life as they transform their Hearth & Hand with Magnolia Holiday Collection into a bite-size festive wonderland.
Episode 4 - Emma Chamberlain
YouTuber, podcaster, entrepreneur, and founder of Chamberlain Coffee- Emma Chamberlain. Joined by her mom (and built-in BFF) Sophia, this iconic mother-daughter duo is serving chaotic vibes and caffeinated energy. They’re sipping lattes, cracking each other up, and diving headfirst into a tiny (but mighty) Target haul. Expect Chamberlain Coffee galore, sentimental detours, and their holy grail Target must-haves—all wrapped up in one, caffeine-fueled adventure.
Episode 3 - Tom & Harry Holland
Tom takes us behind the scenes of his new non-alcoholic beer line Bero, sharing the inspiration for the brand and getting personal about his own journey with sobriety. Join Tom and Harry to see what siblings do best - retell childhood stories, try all the Bero flavors and take us on their Target run.
Episode 2 - Ashley Tisdale
Actress and singer Ashley Tisdale shares the stories behind her favorite Target products, including some from her own brand Being Frenshe. Her husband Chris French joins the fun-sized haul to share the inspiration behind Being Frenshe’s newest products.
Episode 1 - Tabitha Brown
Dive into the world of Tabitha Brown - social media sensation, actor, and entrepreneur, as she shares the stories behind her favorite Target products. Her bestie Nic Few joins the fun-sized haul, sharing laughs and heartfelt moments. Uncover the inspiration behind Tabitha's brand Donna’s Recipe, and the VIRAL Tabitha for Target Popcorn.